Shake Up

We're very excited to be moving forward with a new public relations strategy and packaging designer!

It's been a while since we've been involved in direct conversations with our customers via Blogs, Facebook messages, and newsletters. The reason is because we had employed a PR firm and relied on them to help us with getting our message out. Over time, we figured out that we really need many of the tasks to be done internally or at least locally. We never met most of the people we conference called monthly because they are 5 hours away. Our new PR representative has worked in the field for many years and is a good friend.

And as for packaging, we're discovering talent we didn't know existed locally! Through networking with friends, we found out that Shannon Lake is a local powerhouse of packaging and business identity talent, having worked at firms in Pittsburgh and locally on many household names. Originally we contacted her for help with RunPhones packaging, but then figured that we might as well employ her for the SleepPhones packaging too.

From the business angle, firing the previous organization was a new experience for us. On the whole, it has gone well, and we have left the relationship amicably with the other party. Some business decisions involving people you like is difficult, but it's a little easier when emphasizing that it is just a business decision, not a judgment on the person(s).